Smart Branding offers personalized backpacks and book bags! Bright, colorful, personalized and totally ready for action, our backpacks for boys and girls are perfectly sized for all the fun life throws at them! Looking for a custom backpack for your son or daughter? What about backpacks for the first day of Kindergarten? Send your loved one back to school in style with an embroidered school book bag they can cherish for years to come. Choose from a large selection of simple backpacks with a name, monogrammed initial book bags.